Core hashtags
A compact starting set for the exact intent of this page. Remove anything that does not describe your post.
Story hashtags should be subtle and relevant to the moment. Use them to add context or connect with a community without covering the visual story.
A compact starting set for the exact intent of this page. Remove anything that does not describe your post.
Broad labels that can help classify the topic. Use them with more precise tags rather than alone.
More focused labels for a narrower audience, subject or content format.
Editorial context
Stories are often personal, temporary or location-based, so only a small amount of descriptive tagging is necessary.
Use the event or topic as the primary label and keep the story visually understandable on its own.
A festival dinner Story can use a festival and food label rather than a large evergreen hashtag list.
Story features vary by platform and can change; verify current placement and limits in-app.
Use the smallest set that accurately describes the post. Start with a few broad tags and add focused tags only when they match the subject, audience and platform.
No. Keep a small relevant core if it fits, then change the focused tags to match the specific post. Relevance is more useful than repeating a large block.