CamelCase Hashtags: Why Capital Letters Help

Hashtags cannot contain spaces, so multi-word tags run together. Capitalising the first letter of each word, known as CamelCase or PascalCase, makes them easier to read and is better for accessibility.

What CamelCase looks like

#StreetPhotography is clearer than #streetphotography. The tag works the same either way, because hashtags are not case sensitive on major platforms, but the capital letters show where each word starts.

Why it helps accessibility

Screen readers can read CamelCase as separate words. Without capitals, a long tag may be read as one confusing string. It is a small change that makes your posts easier for everyone to understand.

Avoiding awkward readings

Capitals also prevent unfortunate misreadings, where lowercase tags split into other words. Check multi-word tags by reading them out loud.

Where to use it

Use it for any tag of two or more words, in captions and in your notes. Our tools output lowercase by default for consistency, and you can capitalise the words before posting.

Keep tags short

Even with capitals, very long tags are hard to read. Prefer short, common phrases that people actually use.

A small accessibility improvement

For multi-word tags, CamelCase can make word boundaries easier for sighted readers and screen-reader users to interpret. Use a form such as #HomeWorkout rather than a long uninterrupted lowercase string when readability matters. Keep the wording itself unchanged: capitalisation does not turn an irrelevant tag into a relevant one. Check the tag in context before publishing, particularly for unusual brand names or abbreviations where capitals may change the intended reading.